Google Analytics provides reports that help businesses understand the data they receive. For example, a business can identify which pages are getting the most traffic, how long people spend on the site, or how many visitors come from each country. Additionally, businesses can track conversions from different sources to determine which campaigns are generating the most leads or sales. Furthermore, businesses can track user behavior on the website to identify where people are getting stuck or what features they find most helpful. Using this data, businesses can make improvements and optimizations to their website and digital marketing campaigns.

Google Ads is a form of online advertising that allows businesses to show ads on Google's search engine & sites that are part of the Google Network.
There are several reasons why Google Ads can be a good marketing strategy for businesses. One of the most important is being able to reach a targeted audience. This means that your ads are being seen by people who are already interested in what you have to offer, increasing the chances of them clicking on your ad and visiting your website.

Designers create the look of a website, from the colors and fonts used to how pages are created. They use their creativity and experience to create a website that is visually appealing and easy to navigate. It’s important for designers to understand usability, which means making sure that visitors find the information they need quickly and easily.

Digital marketing is a way that businesses promote their products and services using the internet. This can be done using things like websites, social media, email, and more. Digital marketing campaigns are designed to reach the right people in a way that costs less money. These campaigns involve creating content, making sure it shows up when people search for it online, running ads, performing research on your competition and more.